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Our Team

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Our team

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The team all have their specialisms and are always happy to talk so feel free to contact any of them!

Alex Lobera
Alex Lobera
Hometown: Barcelona, Spain
  • Experience
  • React
  • GraphQL
  • Lean
  • UX
  • Agile
  • strategy
  • mentoring
  • high-performance teams
  • company culture
  • latin dance
Lena Tregub
Lena Tregub
Hometown: Kiev, Ukraine
  • Experience
  • Communication with clients
  • email marketing
  • reportage photography
Richard Moss
Richard Moss
Hometown: London, UK
  • Experience
  • ReactJS academy trainings
  • our coaching and coaches
  • working with LeanJS
  • Lean/Agile
  • JavaScript
  • functional programming
  • React
  • any crazy ideas :-)
Horacio Hererra
Horacio Hererra
Hometown: Panama City, Panama
  • Experience
  • Design Sprints
  • Technical Analytics
  • Marketing Attribution
  • photography
  • video production
  • mvps
  • design systems
  • branding
  • typography
  • teaching
  • user behaviour
  • Disney movies
  • American Football :P
Will Voelcker
Will Voelcker
Hometown: London, UK
  • Experience
  • Web programming
  • teaching
  • writing short bios
Luis Novella
Luis Novella
Hometown: Caracas, Venezuela
  • Experience
  • Digital and business transformation
  • change management
  • business strategy
  • management consultant
  • start-ups
  • Lean/Agile.
Paul Woodley
Paul Woodley
Hometown: Chelmsford, UK
  • Experience
  • User research
  • rapid prototyping
  • user testing information architecture
  • design workshops and sprints
  • UI
  • accessibility
  • print design
  • branding
  • social media marketing
  • badass Spotify playlists

Our values and principles

Our team are a boutique team of specialists, coming from various backgrounds, life experiences and countries but all have a shared vision…

Our core values

  • Be unafraid to learn from everyone and believe in teaching what we know

    Supporting principles:

    • Keep searching, keep learning
    • Share - because sharing is caring
    • Build aligned minds, not just teams
    • More than the sum of our parts
  • Always aim to treat others how we would want to be treated

    Supporting principles:

    • Treat others how you want to be treated
    • Transparently true to our methodology
  • Ensure what we do is meaningful and always people-centred

    Supporting principles:

    • People-centred products - always
    • Be unafraid
    • Purpose over profits
Blog: How we created our brand identity

We'd love to chat

Let's start a conversation right now! Here's how:

Or fill out our form :)

  • UX design
  • React
  • GraphQL

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